Export of leather footwear to Italy - a market survey

              GENERAL INFORMATION ON ITALY

              Population : 57.5 m
              Workpace : 24.2 m
              Capital : Rome
              Language: Italian
              Currency: Italian lire ( Rupee 1/= lire 45 1998-99)
              1 EURO = LIRE 1936.27

  1. MAJOR EXPORTS
  2. The product group includes: ---Shoe Uppers/ footwear of leather anfd semi leather.
    Footwear for men, women and children
    Sub- compoents of footwear, leggings etc.

  3. ITALIAN LEATHER INDUSTRY
  4. Leather and leather products constitute one of the most important segment of India’s
    export to Italy. Import of raw leather/ hides, leather garments, footwear and gloves by
    iItaly showed an Increase of 4.54% in Jan- October, 1998 as compared to the corresponnding
    period of 1997. Italy imported raw leather and hides worth US$ 68.35mn, leather garments
    worth Us$ 75.94mn, leather footwear worth US$ 11.00mn and leather gloves worth
    US$ 5.59 mn in Jan-October 1998. India’s Share in supply of raw leather/hides, leather
    garments, footwear and gloves was 4.06%, 22.68%, 34.27% and 1.11% respectively.
    If the Indian companies are able to flollow the environmental norms and quality standards
    desired by Italian importers, there could be good possibilities of increased export of these
    items to Italy.

    In this context the need to attract Italian investment in India for production of shoes
    garments etc. Should be reiterated. Italians, wary of entering into joint ventures in India in
    this field due to fear of competition from India, are now slowly realising the advantages that
    would accrue from sourcing theirsupplies of finished products from India not only for the
    Italian market but also for exports to third countries. Of late Italy’s share in high end leather
    products in slowly diminishing in view of cheaper products from Taiwan and South Korea.
    Incidentally these two countries in the past decade went in for a massive upgradation of
    their manufacturing facillities using Italian leather machinery. By availing of cheaper costs
    of production, easy availability of raw materials and cheap labour , the Italian leather industry
    could regain its competitiveness and its pre-eminent position in the international market. In
    order to incrementally increase our exports of value added leather products we would have
    to make persistent measures to target Italian investment for manufacturing such products in
    India . To obtain export commitment from iItalian companies can be one impediment since
    they would also like to target the large Indian market and sell as much they can locally in India.

    Main competitors for us in the leather sector are Pakisthan, South Korea Morocco, China,
    Thailand, Taiwan and Spain. Our market share in this sector is 6.14 %.

    India’s export of leather and leather goods to Italy :

    (in Indian Lire, billion and in bracket in US dollers – million)

     

    1996

    1997

    1998(Jan – Oct)

    Raw leather

    125.85(78.59 mn)

    133.6 bn(78.59 mn)

    104.4 bn(61.41 mn)

    Leather garments

    138.98 bn(81.75)

    148.9 bn (87.59 mn)

    117.5 bn ( 69.12 mn)

    Leather Gloves

    27.38 bn(16.11 mn)

    22.18 bn (13.05 mn)

    25.7 bn (15.12 mn)

    Other leather products

    10.71(6.30 mn)

    12.70 bn (7.47 mn)

    14 bn (8.24 mn)

     

    Leather industry is one of the most advanced and prominent in the industrial scene of Italy.
    Leather products of Italian origin origin including footwear are well-known all over the world
    for quality and exquisite designs. Sdespite being a major manufacturer and exporter of leather quantities , as compared to other countries. Major concentrations of the marche, Toscana,
    Veneto and Lombardia.

    There are about 8100 units engaged in footwear industry employing about 108350 workers.
    About 80% firms employ less than 19 workers and 10% employ from 20 to 49 workers and
    the rest more than 50 workers. Thus the Italian footwear industry is in the small and medium
    sectors ( by Italian standarsds)

  5. ITALIAN IMPORTS
  1. Italian import statistics

Year

in billion Lire

In million US$

% Variation

1993

714

420

+1.71%

1994

919

574.38

+28.71

1995

1054

658.74

+14.69

1996

1098

665.45

+4.17

1997

1393

819.41

+26.87

 

b. Major exporting countries to Italy :

Rank

Country

Italian lire(bn)

US dollers (mn)

1.

Romania

312.7

183.94

2.

UK

81.6

48

3.

Tunis

79.1

46.53

4.

Indonesia

68.8

40.47

5.

Spain

66

38.82

6.

China

56.2

33.02

7.

France

47.2

27.76

8.

Netherlands

38.6

22.70

9.

Germany

34.1

20.05

10.

Thailand

31.3

18.41

11.

Morocco

30.1

17.71

12.

USA

23.7

13.94

13.

Taiwan

19

11.76

14.

India

12.7

7.47

 

  1. ITALY’S EXPORT MARKET
  2. Italian exports of footwear in 1997 were Lire 1392 bn (US $ 818 mn). Italian exports of footwear
    is mainly to germany ( Lit 2158 billion; US$ 1296.4 mn), USA ( Lit 980 billion; US $ 576.4 mn)
    France ( Lit 1005 billion; 519.2 mn), UK ( Lit 879 billion; US$ 517.2 mn), Benelux ( lit. 352 billion;
    US $ 207.1), Netherlands ( Lit. 432 billion; US$ 254.1).

  3. INDIAN EXPORTS TO ITALY

Imports of footwear from iindia consists of mainly upppers for shoes, for ladies and gents and in lesser quantity , for children . Sub-compoents for manufacture of footwear, legging and similar articles are also imported . Details of Indian exports are given below:

Year

In million Lire

In million US $

% variation

1990

3174

2.64

+56.81

1991

4505

3.21

+41.93

1992

9265

6.62

+105.66

1993

11379

6.69

+22.81

1994

6901

4.31

-39.35

1995

11020

6.67

+59.68

1996

10714

6.30

-2.77

1997

12706

7.47

+18.59

1997(Jan-Oct)

9465

5.56

 

1998( Jan-Oct)

14013

8.24

+14.80

 

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